2019 Trends for Surface Pattern Designers w/ special guest Elizabeth Silver

Discover all of the hot trends for 2019! Our trend analysis is perfect for surface pattern designers, textile designers, fashion and home decor designers. ............................................................................

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Transcript:

Speaker 1: 00:01 Hey, what's up fools?

Speaker 2: 00:03 This is your house. Lauren. Lesley, the design tribe podcast based out of beautiful Atlanta. This is the podcast version of my webinar series. You'll find on my website at Lauren Lesley. Lesley is spelled with an e-y. We'll be discussing all things related to the design side of your online business and interviewing creative entrepreneurs. If you'd like to join my webinar series, you will be able to follow along with awesome slides that I made super Pretty and you'll get to interact with me on live video. I'll also be live streaming to youtube and in the design tribe Facebook group. If you'd rather tune in there to sign up for the live webinars, go to laurenlesley.com/webinar-series or if you'd like to join our Facebook community, check out facebook.com/groups/designtribelaurenlesley. Thanks for connecting with the design tribe. Let's start the conversation.

Speaker 1: 01:07 Okay. Hi everyone. I'm Lauren from Lauren Lesley Studio and today we have special guest, Elizabeth Silver on to talk about 2019 trends for surface pattern designers. So Elizabeth is an amazing surface pattern. Boss. She's a licensed artist and knows all about trends. She does 10 tons of trend research and has a really cool, um, newsletter for you guys that we'll talk about in just a minute. I'm Elizabeth, would you like to kind of introduce yourself and give everyone a little bit of background about who you are and how you got started as a surface pattern designer?

Speaker 3: 01:43 Yeah, definitely. Thanks so much for having me, Lauren. Um, I have, I studied surface pattern design in college actually. And um, when I graduated I was living in New York City and I designed for bedding and then table linens and finally for baby apparel for baby gap. And then I wanted to leave New York City. I'd been there for about nine years. And so, uh, my husband and I moved down to Raleigh, North Carolina and I went into freelance. So I have been freelancing for about six years now. And I, um, have a lot of different types of clients, do a lot of client work, um, for party paper so you can see my work in party city, um, for like wrapping paper and gift bags, a lot of stuff in different, I'm like Tj Maxx and Marshall's and target and kind of all over the place. And I also licensed my artwork, so greeting cards and rugs and also give bags and wrapping kind of stuff, a lot of stationery. Um, and so that is kind of a

Speaker 1: 02:53 me in a nutshell. Awesome. And for those of you who don't know me, I'm Lauren. I have been a senior textile designer for the past 10 years. Um, and I'm really excited because my outdoor rug designs are selling at target this season. So if you're in need of our raw, go check that out. Um, but now, uh, starting as of February 1st this year, 2019, I'm starting as an independent surface pattern designer. So I'm really excited to go to blueprint in New York and meet a bunch of other surface pattern designers. Um, but yeah, so let's get into some of the trends. So first we're going to start talking about, um, Elizabeth Atlanta Gift Market Trend PDF. So if you sign up for her newsletter, you get all sorts of really great trend insights that she puts together and kind of does all of the research ahead of time for you. Um, so to get the free pdf, you can visit her website and sign up for her email list. I'm, the link is here and I'll also link it in the description below. Um, so let me pull up whore, uh, here is her pdf. Okay. And so Elizabeth, um, if you don't mind going ahead and kind of explaining, um, what is important about America's mart gift and home show? I'm, why is that important for surface pattern designers?

Speaker 3: 04:15 Definitely. Thanks so much. Um, yeah, so I went to, uh, in Atlanta, um, they have a two times a year is America's mart gift and home show. And they have like three buildings in downtown Atlanta that have showrooms of gifts, companies, home decor companies, uh, rug companies, um, apparel companies, all kinds of like giftable things stationary. And they have a permanent show rooms down there. And so they have different shows throughout the year. But the gift and home show is a time when they also, people who don't have permanent show rooms can also come down and kind of set up a temporary showroom and they're all showing their wares for people, uh, for buyers who mmm. Who buy for their stores, you know, for their gift stores or their home decor stores or their both teaks all that kind of stuff. So it's a all in one place to, it's basically like going to 150 gift show, uh, gift shops at once. So it's like a perfect, you know, opportunity to see what's going on in the gift world, in the stationary world, in the home decor worlds. So, um, I had gone since 2013 and so I wanted to check it out cause I'd been going to Sirtex every year and this year I decided to skip Sirtex and go to America's mart.

Speaker 1: 05:43 I see. Okay, cool. So for those of, um, for designers who are kind of new at discovering trends or finding trends, how did you, out of, you know, you said this is like going through hundreds and hundreds of gift shops. How do you decide what's a trend

Speaker 3: 05:58 versus something that's not a trend when you were just kind of overwhelmed by seeing so many days for art and gifts patterns, you figure out what is a trend actually quite overwhelming I have to say. Um, and also I would note that like this is the stuff that's like going to be in stores shortly. You know, they're selling their current line, but it was designed probably a year ago at least, you know, six months to a year ago. Um, you know, and then it had to be produced and then it's, you know, the samples are ready and they're hoping people are ordering it and it's going to go into stores. Right? So this isn't necessarily like the cutting edge things that are coming. Right. You know, out of, uh, you know, very trend for a person's brain necessarily. It is stuff that's probably a little bit older, but still it hasn't fully gone into stores and trends kind of do tend to last at least for a couple of seasons are a couple of years.

Speaker 3: 07:00 And one thing I noticed is there is, you know, there was definitely a lot of stuff that we've seen before, stuff that, you know, wasn't brand new. Um, one wrap up or like roundup that I read, uh, you know, kind of hypothesize that the reason for that is that people are, you know, a little bit nervous that, um, you know, they want to see something that has sold already and it is a proven, you know, good bestseller or whatever. And so they're a little bit scared maybe to jump into new things. The wrap up that I was reading was talking about, you know, like for economy reasons, but I don't, you know, I don't know. But there is a lot of stuff that we've seen in before. So like the farmhouse trend with a lot of like home decor stuff with, you know, big script lettering, brush script lettering, um, and sort of like the, uh, like galvanized metal and wood, you know, whether it would, and sort of that, that sort of style was, you know, really prevalent, um, saw a lot of stuff that I'm sure you could recognize like flamingos and llamas and Unicorns and mermaids and all those kind of like a fantastical creatures that we've seen a lot of, you know, in, in the, in the market.

Speaker 3: 08:20 Um, and the big thing that we see at all these places, all these gifts shops are a Christmas trends, right? Christmas is a big, big seller. And so, yeah, you can see, I'm kind of talking about some of the things that we've seen already. Um, Christmas Pharm House was a big thing. And, um, you know, buffalo plaid, I say that green buffalo plaid was a little bit newer, but red buffalo plaid was definitely still in there. And lots of chemicals. Um, some really, you know, things that we've seen in past Christmases, the kind of like vintage red truck with the Christmas tree is still out there. Um, but to find, to figure out what is, you know, a trend, I think that for me it's just kind of what pops out, like, um, you know, as something a little bit newer that I've, that I see, uh, you know, a couple times more than more than just like one little interesting thing.

Speaker 3: 09:19 So he having, you know, studied trends for the past couple of years with my newsletter, it's like, I feel like I've seen it all. So if it's something that kind of like perks my interest and says like, oh, that's kind of weird, or like, oh, I haven't seen that. Like, even if it's just one like animal off to the side, it's like, oh yeah, you don't usually see like, you know, I don't know what animal, but that if I then see it again later in the day and then again, then I'm like, Hey, okay, that could be something. And so I try to highlight trends that are, um, that could, you know, spark something sparks some creativity basically. And that aren't necessarily like everywhere. Um, you know, I'm not going to feature unicorns because everyone has seen a million unicorns and it is still trending, but that's not really what I do.

Speaker 1: 10:10 Right. I think that as a designer, once you sort of get into that process of researching trends, it's almost sort of intuitive. Like something that does, like you said, kind of perk your interest or you are kind of responding to innately then you know, and especially if you start to see it over and over again, you know, they say that in order to buy something you have to see it seven times. And so I think that as, as designers it's like, well, you know, we are sort of picking up on an evolution of thing is too, like one design trend could naturally evolve into something else or it could marry with another trend. Um, I don't know. Like I remember just in rugs, um, the trellis and lattice patterns were so big for a long sort of the two color. And now they're sort of starting to be a little bit dated, but it's like, okay, how, you know, how can we evolve that trend? How can we maybe make it three collar or multicolor or, um, maybe make it a little bit more global, you know, there's different things you can do to a trend once it starting to kind of get some age on it, I guess, um, to make it evolve and grow the I agree. Okay. Okay. So,

Speaker 3: 11:27 so this first page, um, just for fun was kind of things that I couldn't make a full like trend board out of, but I just kind of want to call it out because again, I kind of pricking my eye and I thought they were sort of interesting. So, um, last year for 2018, um, I did a trend guide of a roundup of SIRTEX and a national stationery show and one of my trends was called anatomy class and it was sort of about a female anatomy, uh, you know, like naked ladies boobs. Like, literally, there were cards out there with like, you know, like the whole, like female anatomy, like, like a real, like ovaries and stuff like that. So, um, so that is, you know, has been trending. The female form has definitely been trending, but, uh, this little, um, this first image with the like really, really happy jumping around naked ladies just made me smile.

Speaker 3: 12:22 And so I just wanted to kind of call it out because it's sort of, you know, it reminded me that that trend is still going and they just seem like they're loving life so much that I was happy about it. Then the second one is I had also recently in my newsletter sent out a, a trend about floral crowns on animals being so huge in illustration and greeting cards and things like that. And one interesting thing that I saw, um, it was a green box, uh, which also like it's kind of owns oopsy daisy and they do wall art, right? And so one of their artists, actually a couple of their artists, um, had, you know, floral crowns was still big with the animals, but one sort of like evolution of that, again as talking about how to make it something newer and different and kind of bring it forward was I'm having sort of dessert and food items as crowns on animals.

Speaker 3: 13:15 So I thought that was interesting. Take. And then the last thing that I showed there, it and that I saw a couple call outs of at the gift show, but couldn't really find enough reference to say it was a trend was the sort of the idea of pills and pharmaceuticals as like a little bit of a joke or just like something, something kind of interesting. So that card says hope they give you the good drugs and get well card by Lionheart prints. Oh, cute. Cool. Okay. So my first trend that I, um, wanted to call out as called plant ponds. And um, as I say here, uh, food ponds have been around for a while. We've seen, you know, Tacos and Sushi and pizza and give me a pizza, my heart and that kind of thing. Um, but I saw a big, uh, you know, a big showing of plant ponds because house plants have been a really big trend.

Speaker 3: 14:13 Um, and now that's sort of evolving. So now we're getting sort of the two things together. The food ponds or the ponds I should say. And the house plants are coming together and these planters and different products have all these kind of, you can see, oh yeah. And here to make fronds and just like all these kind of like silly little ponds on plant life. So that was my first, um, call out. I left Penn. So this is making me really happy, you know. All right. My second one is called masters of Maine and this was a trend that actually I think it started probably in the home decor worlds. Um, and maybe with your rug experience, you've kind of been seeing it around, but I sort of pay more attention to gift and stationary because that's sort of my, um, you know, lane for what I designed.

Speaker 3: 15:06 So I hadn't really noticed it necessarily, um, until it sort of started seeping into what I do. Um, but you know, I guess are ready in home decor is seeing these kind of, um, Ming vases and these, uh, uh, Chanel Zari vases with this, you know, like traditional Chinese look to them. The blue and white, um, has been, you know, those vases have been, you know, a decorative item that you can get for your home for a while. And now sort of it's becoming a surface pattern thing where you could see their feature featured is like, you know, uh, a tray that has those vases and, you know, Napkins and prints were those vases are being drawn out and illustrated and use for, you know, for artwork. And, um, I also liked the kind of the take on it where it's like sculptural pumpkin's up in the top right. Um, where yeah, they use the kind of imagery, but they put it on a pumpkin. And so that's just kind of, you know, something a little bit different. So I thought that was, I noticed a lot of that around, um, markets.

Speaker 3: 16:15 Cool. Yeah, I've definitely seen this in home decor and um, there have been trans in rag with a kind of related to this more bent, a little bit more like Shibori or teak or things like that. The indigo thing is definitely been around and yeah. Shit. Yeah, you're right. I agree. And then the last one is sort of, I think it's, I think it's going to kind of emerge. I sort of hedge my bets when I talk about it and uh, in the uh, intro, but it's been sort of a graphic design trend for a little bit. Um, Paper Cup progress is what I'm calling this. And so it's sort of these paper cut paper sculpture, um, flowers which are really beautiful. And you can buy something like this on Etsy. The very center image is like an Etsy image that you can buy this kind of decor for your wedding or your party or whatever.

Speaker 3: 17:10 Um, and the top, uh, center. And then the top left are both sort of the graphic design, um, versions of it where, you know, it's a, um, poster for one of the gifts companies and the center one was an invitation and that's where the, that kind of imagery was used. But then going around the show, I was seeing a lot of the home decor companies had these sculptural wall are that looks like Paper Cup florals, you know, they were made out of ceramic or resin or whatever, but they kind of looked this 3d paper cut look and then kind of looking it, I saw a couple other references, a wallpaper like that looks like a foe. Um, the bottom left is like a wallpaper that looks like cut paper. And, um, and I, I'm seeing it a lot per like decoration, um, decoration items. So I think that if there's a way, I'm not sure because I mean, I'm an illustrator, I'm not, you know, uh, paper sculptures. But you know, if there's a way to sort of give that cool flat flat turning 3d look to some of your flowers in illustration or whatever, it could be a really cool technique.

Speaker 1: 18:26 Yeah, the dimension there is really interesting. I haven't seen that.

Speaker 3: 18:30 That's cool. So those were my three big trends that I took away. Now I wouldn't necessarily say those were the biggest trends of market because like I said, some of the biggest trends, the farm house look and you know, um, I, I still saw a lot of lamas and that kind of thing. Um, those were, you know, bigger trends, but those are ones that we've seen before. So what my trend book kind of highlights is that, you know, hopefully something that's a little bit new and kind of sparks your creativity and you know, makes you ready to design some new stuff for your clients and for your portfolio.

Speaker 1: 19:05 Did you see any spots? Yup. Yup. Definitely. Still off

Speaker 3: 19:12 Kenny and not quite as many. I think that one might be fading, but, okay.

Speaker 1: 19:16 Well, I don't know. Hopefully, if that's my opinion, it's, I'm going to Costa Rica on Saturday for my honeymoon. So I'm going to get in to see some real slots. Awesome poster. He gives the best. You've never been. So I'm excited. So fun. Okay, so next we're going to get into the trend of the month, um, which if you're a part of Elizabeth's newsletter, then you're going to get this every month from her. So we are in March and she recently released a new trend called sunshine day. So Elizabeth, can you explain this trend and kind of the impact that that has also on surface pattern designers?

Speaker 3: 19:52 Yeah, definitely. So, well, we're all ready for spring, right? I mean this is, it's still, yeah, today here and rainy in Raleigh, North Carolina, but we're ready for spring and I had been seeing a lot of sunshine lately. I've, uh, in on gift products. So you can see from this board, there's a whole array of like rugs, reading cards, mugs, wall are all kinds of things here. And there are all kinds of sporting that, um, bright sunshine. Uh, look with the rays coming out of it. A lot of wordplay and puns. I'm not on here, but I on this board, but there was one that I saw the girls just want to have sun, which I love. And um, I think it also goes back to uh, we'll be talking, you can see there's some, you know, orange and pink and like it's got that living coral vibe and the top, but also mustard yellow is so huge. So it's kind of perfect. Um, that this, this ties right into that too.

Speaker 4: 20:51 Cool.

Speaker 1: 20:53 All right. So, um, also, and those of us newsletter, she mentioned that apartment therapy has just released a pattern of the year, which they've never done before. So I was really intrigued by this and had to look at APP. So I'm going to actually pull up there web

Speaker 4: 21:11 Paige.

Speaker 1: 21:13 Um, we can start on that for just a minute. Um, because I was really intrigued by this and good job for Elizabeth for finding it.

Speaker 3: 21:23 Cool. It's, I'm happy because, you know, we've, of course we've been hearing color of the year for a long time, but as they explained in this article, they were just, you know, they're like, all right, enough with his color of the year, we're ready for the year. And I'm like, as a surface pattern, I'm totally for it. So, um, they kind of described, I mean definitely a link to the article, you know, hopefully, but check it out because they talk about their process of kind of narrowing it down and some of the other contenders, which were, uh, I think did, they said blush botanicals was a big one that they thought about. Um, and trying to remember what other things, but basically the pattern that they named was, uh, animals, but not the animal prints that we think of in a traditional way, but the full animals. So leopards, zebras and a Cheetah's kind of, you know, walking around.

Speaker 3: 22:15 And I've definitely, I agree with this. I have seen this for the past year or two at featured, a couple of these, um, in my newsletter. In fact. Uh, so I, I definitely agree that this is, this is up and coming. I've seen it as wallpaper, it looks to me and saying, and um, when I was at America's mart, I didn't necessarily see that many cats kind of like walking around necessarily, but there were still a lot of like animal prints more than I was really expecting for the gift world. So I was kind of seeing, um, you know, a part of that, a version of that.

Speaker 1: 22:52 Yeah. I'm really loving this and I've been seeing a lot of, um, like big cats as well. Like whether it's like tigers or leopards or 100%. Yeah, I've seen this a lot. So it's really interesting that apartment therapy called this out, especially because they have such a big focus on home decor. Um, I dunno, like coming from a rug that, and obviously we, you probably wouldn't put this on her drug. Um, I dunno, you know,

Speaker 3: 23:17 crazy. It is crazy, but it's also not, you know, I don't know how scalable it would take a minute for like, you know, everything takes a while to kind of seep into like what people are going to put. Like a rug is a big investment. Right.

Speaker 1: 23:31 Right. Could probably pull it off. But other than that,

Speaker 3: 23:35 yeah. But it's not going to be, you know, definitely your trellises or you're kind of more safe option, but right. Some of those more trend forward places might start featuring this and you know, as it, if it has legs, we'll have to find out, you know, we won't know until next year or the year after that if it's still kind of around. But it, I could see it seeping into, you know, some rug fashion.

Speaker 1: 23:57 Hmm. Okay. So yeah. Apartment therapy saying, but it's a big maximalist but we're seeing a shift away from the stark minimalism, which, I mean, that kind of resonates with me as well because I have a little bit of a hoarder too. I think every artist is with all their supplies and whatnot. Um, but yeah, I love maximalism. I love kind of that Boho global feeling. So, um, but yeah, they're saying that, you know, even in pattern and I'm like surface design that it is a bit maximalist and [inaudible]. MMM. I think also the idea of kind of layering patterns together, coordinating patterns together in the home is going to kind of be a big trend coming forward to definitely. MMM. Yeah. So here is this, um, other big cat on like the bathroom wallpaper. It was really cool. Um, and I'm sure we'll see it in like throw pillows, like that'll be kind of an easy way for people to incorporate this trend. Oh yeah, definitely. Um, but yeah, they kind of just talk about like, you know, why a pattern of the year, like you said, we've always heard about the color of the year. Um, and I will link this article in the description below so you guys can check it out on your own. But

Speaker 3: 25:11 yeah. And it has some good, uh, when you read it as some like suggestions of kind of like I said, what they were there other contenders were. So those are other kinds of big things that are happening. Um, so yeah, little hint as to what's going on in the home decor world and also, you know, it translates to gift and stationary and, and kind of everywhere.

Speaker 1: 25:33 Yeah, definitely makes sense. Then gift in stationary for sure. Um, but I love seeing it. I love seeing home decor, get more creative like this too. So it's fun. Definitely. All right. Um, okay, so, um, I'm going to touch a little bit on living coral because it is the pillar of the year and we just talked about the pattern of the year from environment therapy. So I couldn't leave out living coral and I do have a nother youtube video, the owl, um, I'll put the slide up for you guys. Um, so this is also in my youtube channel if you want to watch the full video, but I'm just going to give like a really quick summary over living coral. MMM. So living coral kind of embodies our need for a playful expression. I see it as a very happy color. Um, it's very bright and fun.

Speaker 1: 26:24 Um, and representing the fusion of modern life. Pantone and coral is a nurturing color that appears in our natural surroundings. So when I first heard this, I thought, what natural, like, you know, when I think of nature, I think of Greens and kind of Browns, but maybe that's just because of where I live, but then when I started to think about it, yeah. Was kind of like, oh yeah, like I guess coral really does exist in the sea, but I'm not in the seat all the time, or it's in a sunset and things like that. So, um, Elizabeth, do you agree with this? Who would you think of coral as being like a natural color?

Speaker 3: 26:57 Uh, yeah, I think I'm on the same page as you. Yeah. I wouldn't necessarily think that it's, to me, it's sort of like that pop of color, you know, w um, a little bit different than what I, what I normally see in my actual surroundings, but I guess depending on, yeah. You know, sort of in the Caribbean or wherever, they have a lot brighter colors, um, around them. So it sort of depends, I guess.

Speaker 1: 27:22 Yeah. I mean, I definitely see it, like you said, Caribbean. I see it as a happy, like beachy color and it, I, it even reminds me of weddings, like I feel like bridesmaids dresses and things like that, but I just don't usually associate this well or with nature. But again, yeah, I mean it could be, um, a flower, you know, color for flowers, things like that. But I just generally, I think of like more neutral stones and,

Speaker 3: 27:45 um, I think we just need to leave the east coast and moved to Hawaii and then we would be living the living coral lifestyle that we all dream for.

Speaker 1: 27:57 Ah, I like that idea. Let's do it. But yeah, this is kind of how I traditionally see coral being used. Um, just like in, you know, kind of beachy weddings or as prom dresses, things like that. But, um, when I started to do, so I'm trying to research, I did see how living coral was starting to influence home decor, which was really cool to see. So again, this is kind of how I traditionally imagined coral being used in the home, if at all. Um, and again, I am on the east coast, so I kind of saw it as, uh, you know, in southern coastal homes, kind of a little bit of a preppy vibe. But, um, as I was doing my trend research, I was beginning to see it being used in these like fresh, modern ways that still looks like very sunny in tearful, but kind of gives a thorough back with a mid century modern looks or just kind of like the modern art on, which I thought was really fun and new.

Speaker 1: 28:49 It felt very fresh. Ooh. And then also seeing it as kind of this smart and fluid evolution from millennial pink, which has been so big over the last, you know, two to three years. Um, it makes it a very commercial choice as well, which we don't always see pantone making a commercial choice, but you can see it even in, you know, this rug or a pillow or dishes. Um, it's just, it seems like it's a very kind of easy color to incorporate with colors that people and consumers have already been buying over the last couple of years. Definitely. Um, it also looks great and an outdoor patio space. If you're, you know, not this bold inside, then your patio is a perfect place to kind of bring some personality and some pop in it. It's, I'm going really well

Speaker 4: 29:42 with soft textiles. I like drapery as well. That gives your indoors a little bit of a pop if you're, um, feeling a little bit bold and want that bright coral color inside, uh, in the navy and indigo blues can a pair really well with the coral as do teals. Okay.

Speaker 1: 29:59 And also I was noticing some exterior uses, um, bringing some vibrancy and some personality to the outside of that home. And again, it kind of depends on, I think where you live, where this would be suitable. But, um, even if you just painted your door a fun pop color. Yeah, that can be great. Yeah, that can be really fun. Okay, so to watch the full video, I'm going to leave or I'm linking this other video here so you can just click on that to watch the full video of living coral. Okay. So next I wanted to let you guys know about my trend guide for 2019 so I did a ton of trend research and I'll let you know kind of what I was finding in terms of colors and then we'll touch on a few other things. So this is my ultimate 2019 trend guide that I'm giving away for free. So you can download the pdf and I will link that in the description below, so be sure to check that out. Okay. So some of the color trends I've been finding for 2019 include this blush and forest green combination. And like I mentioned earlier, millennial pink has kind of been out and about for quite a while now, but we're kind of seeing these muted tones coming into the blushes and seeing it kind of contrasts really nicely with [inaudible] this, sorry. Um, is really beautiful. So that's in one color combinations.

Speaker 3: 31:30 Sorry, I love this combination. This is, this is kind of, yeah, like a new look. Um, that I think is really pretty. I think, um, what I was seeing a lot of last year as the stationary show was um, sort of millennial pink and like cobalt and this is just kind of pushing it a little bit farther towards the, you know, obviously towards the green and then the pink is a little bit deeper and it's kind of again, like a nice evolution but really a unexpected.

Speaker 1: 31:59 Right. And um, what was it two years ago that pantone is called the green? Um, it wasn't this crane but it was a green. So I think it kind of got everyone thinking about Greens a little bit more seriously because we didn't see, especially in home decor, we didn't see a lot of Greens. But also the house plant trend I think has kind of influenced us to think about yeah.

Speaker 3: 32:18 And tropical, all that tropical patterning that we've been seeing for years.

Speaker 1: 32:23 Yeah. So shades of green I think are definitely going to be here for a little while.

Speaker 1: 32:29 Okay. So the next slide is hello yellow. So I'm a, I'm a lover of yellow anyway, but I was really excited to kind of see some different of yellow coming out, whether in clothing they, we have sort of some muted like butters and mustard colors, but also even in these hair trends you're seeing this like really, really bright fluorescent yellow almost, which was really fun. Yeah. So iridescent Schein is the next color trends. So this isn't exactly one color, but you're kind of this mother of Pearl. Look, we're seeing everywhere whether it's in these hair trends or um, and clothing or indifferent like kind of home decor accents. Um,

Speaker 3: 33:14 it's really a hundred percent. And in the gifts in the gift market and stationary market, hologram foil is so huge like that. A couple of years ago that was like the new thing and it's still holding on like the metallics of like gold and silver and copper are still big, but the Hologram foil and that you a destined look is, is big in those markets.

Speaker 1: 33:34 Oh, so fun. I love it. I feel like I've even seen it and I'm a silverware.

Speaker 3: 33:40 Oh yeah, definitely. Yeah. I had a trend like this a couple of like a last year called oil slick and it was sort of the like rainbow effect on and the same thing. I had some silverware featured as well. Those sort of like a deeper version of this. But I'm similar.

Speaker 1: 33:54 Yeah. Cool. I'm really pretty. Okay. So the next color trend is lavender loves. So again, I think that millennial pink has been so big for the last two to three years and this is sort of another evolution of the millennial pink. It's kind of the softer lavender's, um, and kind of soft purples. And again, last year was ultra violet for the 2018 color of the year. Now, this isn't ultra violet, but I do think it is a spin off of that to get people thinking again about purples. What purples are people excited about? What do they want to see on their clothes or their shoes or in home decor or in you know, stationery and gift. Um, so I think that these colors are a little bit softer and they're kind of easier to use. So here is millennial pink that we have been talking about that a lot and I don't think it's going anywhere quite yet. Again, we are kind of seeing these evolutions and kind of be spinoffs of millennial pink, but I think these colors also kind of playback and work well with millennial pink and I don't really think it's going away yet. Like I think that pink is still big, big, big. Yup.

Speaker 3: 35:06 Agreed. And like now a hot pink is coming into, into play. I think after like award season, right. There was so many dresses out there. I don't really follow fashion too much and you have a lot of like fashion inspiration and home decor inspiration. Whereas my trend boards tend to be really like gift and stationary and a little bit of home decor. So that's kind of like my, my perspective on it. But I, um, from award season, I know that all the like dresses where this like hot pink Fuchsia. So that's, you know, another thing kind of mix in there.

Speaker 1: 35:38 Cool. Yeah, I love seeing all the different shades of pink and I love the bright colors too. This is a little bit more soft and muted, but um, yeah, I think especially in home decor, we were seeing sort of the blushes come through a lot. But I'm hot pink. I love, so that's exciting. Okay. So pastel perfection. So I feel like pastels have been out for a few years. It's not like the most new thing, but I do think that some of these color combinations in the pastels are a little bit new and different. Um, so I was really loving just the softness of this and love seeing it. Also on kind of more winter items like this winter coat for example, or more long sleeve thinking. The pastels. Traditionally we, I guess we think of pastels as being associated with Easter time or spring. But yeah, seeing these pastels being applied and like totally different ways as exciting.

Speaker 1: 36:37 So peach perfect is the next color trend. And I think that this is sort of related back to live in coral. It is a lot softer and more pastel. Again, I'm going to say it again, but I think it is related kind of to another evolution of the millennial pink seeing kind of what plays with that or how it could shift and change a little bit. But I think these soft peachy colors are just on point and I really love it. They play nicely with a lot of other colors. Okay. So the pink, green and gold is just another sort of color combination I was seeing over and over again. Yeah.

Speaker 1: 37:18 And the, I called this royal blue sign because I felt like the cobalt blues, the Royal Blues, we're mixing really nicely and having that amazing contrast with these really bright sunshine colors, these yellow colors. And I feel like, yeah, we're seeing it in all different ways, whether it's in fashion or in an artwork or um, in these bottles or stoneware, whatever's at the bottom left. I can't remember exactly what that, what product that was. But yeah, I feel like we were just seeing it all over. It looks gorgeous. Yeah. Okay. And soft sage. I feel like what we were just talking about earlier with all the Greens, the house plant trends, um, the tropical trend and greenery being the 2017 pantone color of the year, it's just really gotten people thinking about Greens in a different way and really paying attention to Greens more. Um, so I was noticing this kind of soft sage trend come up all over the place, whether it's in house, how paints or sofas and home decor or fashion.

Speaker 1: 38:25 Um, and just again with these, um, succulents, they kind of have that exact same color. So I agree. I have heard that stages is trending as well. And I feel like I haven't seen it as much in my work, but it's probably just a matter of time cause it's probably starting in fashion and home decor and that it's going to kind of filter in. Gotcha. Yeah, I think it feels really fresh. So I love it. But yeah. Okay. And so the next one is called spice turmeric earth. And I think this is just sort of a new, a new neutral if you will. I think that gray is starting to finally kind of make its way out and we're turning towards these really hot neutrals. Um, I don't really see the chocolates coming back in yet, but I think that's kind of where we're headed. But I think first it's going to be more of these kind of like spicy colors, um, that you would see in your kitchen. Um, but it is coming into fashion. I think first most of these images are fashion images. We kind of tried to play with this in home decor. I don't think they were quite ready yet because everyone's at this point bought a gray sofa. So it's not going to matter.

Speaker 1: 39:39 But I do think this is where it's heading and you know, it's a great color for like leather furniture, things like that. So I think we are going to see it coming up more and more over the next few years. Okay. So you got all of my color trends, but I wanted to go over some of the other trends that I've included in my free trend guide. So I've included illustration trends that are not going to share with you. You'll have to go download the pdf in the description below to get these trends. But I am also included a section on print and pattern trends and surface design trends and textile design trends. So definitely go check that out. Yeah, a lot of great stuff in there. Thank you. So this is my website. If you want to get my free trend guide 'em you can either go into the description or you can go to my website@lauraandleslie.com slash friend.

Speaker 1: 40:35 Um, and you can download it there. Definitely share a comment or share any ideas. If you see some trends coming up in 2019 that we didn't mention, let us know in the comments below. We would really love to hear from you. If you have any questions, just let us know. Yeah, definitely. All right, so your assignment for today is to go ahead and research trends in your niche, so whether you are more in the gift and stationary like Elizabeth or if you're in home decor or fashion, whatever it is, start researching some of the trends in your niche and create a one page trend board for a new trend that you discovered because there's no way that we can possibly see every single trend that's coming out this year. These are just ones that we've noticed and we've shared with you. So create a one page trend board and upload it to the design tribe Facebook group and share it with other designers.

Speaker 1: 41:32 That way we can all mutually benefit from each other's research and save time. So to join the Facebook group, go to the design tribe, Lauren Lesley, you can see the link below on this slide and you'll have to answer a few questions and just make sure that you are actually a designer, um, and is a private group, but we would love to have you, so please go over there and join. Um, and if you liked this video, uh, to get notified, please hit the little bell, subscribe to my channel, give this video a thumbs up. We'd really appreciate it. And in the future if you want to listen in the car as you're driving or whatnot, um, we do have a podcast version and I'm putting all the audio on the podcast of these conversations. So go ahead and subscribe to the design tribe podcast. You can listen on iTunes and Spotify. Um, I'm at Lauren Lesley studio on Instagram and Elizabeth, do you want to give your Instagram?

Speaker 3: 42:33 Yeah, definitely. I'm at east silver design and um, yeah, you can subscribe to my newsletter@elizabethsilver.com uh, slash fresh. Um, Yup, there we go. East silver design and Elizabethsillver.com/brush um, has, uh, where you can subscribe and the 15th of every month a new trend board and all kinds of resources for designers, for illustrators and you know, creative freelancers basically. So would love to have you.

Speaker 1: 43:04 All right. Well Elizabeth, thank you so much for coming on and really enjoy talking to you about all the trends we're seeing in 2019 thank you so much. Lauren.

Speaker 2: 43:15 Thank you so much for listening to the design tribe podcast. I hope you enjoyed the conversation today. Here comes the part where I need to ask you for a favor, help a sister out. Next time you're in iTunes,

Speaker 3: 43:29 please, please leave a rating and a review.

Speaker 1: 43:33 Please.

Speaker 3: 43:34 It only takes a few seconds and it would quite literally you make my day for real. It helps us podcast get found so that other awesome people like you can join the dialogue and connect with each other. As

Speaker 2: 43:47 a reminder, we go live on the Webinar version of this podcast. Uh, so to get notifications, head over to Laurenlesley.com/webinar-series or check out the Facebook group where we will be streaming on Facebook live as well. Have a wonderful rest of your day. Talk soon.